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IAHA – International Association for Healthy Aging

New project
Collaborative Innovation

Most of us would like to be able to grow old in our own home. However, this is often not possible without support. Demand for personalised, competent care at home is huge, but there is already a striking shortage of skilled staff in this area – not least because of precarious working conditions and lack of appreciation for care work in the home. Furthermore, the situation is expected to get worse over the next few years. While there were 1.9 million senior citizens in Switzerland in 2019, this number is set to rise to 2.7 million by 2050. 
With the support of the Migros Pioneer Fund, the International Association for Healthy Aging (IAHA) would like to improve the care provided to senior citizens at home and the conditions framing this care – both in terms of specialist staff and family members. 

Using a digital matching platform, it is creating a central place where senior citizens can search specifically for caregivers and find a service tailored to their needs. The IAHA also ensures fair employment and working conditions as well as targeted training and further education for caregivers, with the aim of increasing appreciation for and transparency of outpatient care.
The IAHA also has its sights set on the growing number of family members who perform unpaid care work at home. It gives these people the chance to receive training and further education opportunities in order to increase the range of professional care services available and counteract the shortage of specialist staff.