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Museums & the Public

How do museums stay appealing to their audience? They listen to their visitors and create experiences tailored to their needs.

An innovative data collection tool gives museum visitors not only a voice, but also the opportunity to become an active part of an exhibition. With the help of interactive, playful applications, museums can find out, for example, how a work of art or an exhibition is being experienced and which areas in particular have got visitors thinking. ​The pioneer project muse, made possible by the Migros Pioneer Fund and supported by EPFL, is an audience evaluation tool that helps museums and other cultural organisations to get to know their visitors better. In addition to quantitative data, such as geographic and demographic information, the tool can also be used to collect qualitative findings on the direct impact of an exhibition visit. The focus of the tool is on creating playful interactions with participants and being easy to use – for museums and visitors alike.

muse allows museums to listen to their audience. Museums can use the findings to take greater account of the perspective of visitors when curating and developing their exhibits – thus helping them to remain firmly established as active places in society, both now and in the future.