Whether we like it or not: plastic packaging is going to be part of everyday life for a long time to come. However, the consumption of packaging in such vast quantities devours raw materials and energy – and leaves behind huge mountains of waste.
realCYCLE wants to change this: made possible by the Migros Pioneer Fund, the project seeks to understand and structure the entire value chain of plastic packaging as a closed loop.
A closed loop of this nature can only work properly if there is coordinated interaction between the various steps – from the packaging design and production to the recycling industry and raw materials trading. To ensure this, realCYCLE brings all the players in the value-added chain together and provides them with the knowledge they need for a cyclical collaboration model.
In addition, realCYCLE initiates pilot projects that show how the recycling of plastic packaging could look in practice in a circular future, and works with industrial partners to define quality standards for the processing of plastics.
Thanks to realCYCLE’s integrated approach, old packaging will become new packaging in the future. This conserves resources and reduces the mountains of waste.