Swiss Climate Challenge
Mobility, including air travel, accounts for one-third of the CO2 emissions of Swiss residents, making it the main driver behind the accelerating pace of climate change. If we want leave an intact environment for future generations, we will have to do our part to bring this figure down. But how can people living in Switzerland reduce their consumer footprint in a meaningful way?
The Swiss Climate Challenge is providing Swiss residents and businesses with a simple tool to answer this question. The project is enabled by Swisscom, EnergieSchweiz, South Pole and the Migros Pioneer Fund. The Challenge takes a fun approach to helping participants understand their own mobility behaviour and improve their mobility habits based on these insights.
To help spread the word quickly, the project will use a “piggyback app” that can be integrated into the existing apps of providers such as Bluewin or the Blick newspaper. This groundbreaking approach will motivate people by offering them simple ways to reduce their ecological footprint and make a positive impact on climate change.